A mellow beachfront spot known for its excellent yoga retreats and a great and rigorous fitness program unfortunately called "Bikini Bootcamp." Come with friends or totally come alone to eat well, exercise, and detox.
Best bet for full service with rustic, charming, and cool touches. It's beachfront, but there's also a pool. The restaurant is very good. The hotel is great for families, couples, and friends alike; they make everyone feel at home.
A tiny, beautiful, inexpensive complex of cabanas perched on cliffs either above or on the water. You'll feel at one with nature. There's no A/C, so be careful during the hottest summer months (July-August). There's no on-site restaurant, but it's on Tulum Beach, so dining options abound.
Located ono Sian Ka'an nature reserve park. There's a hip-cool-urban vibe and the resort doesn't allow children under 12, but it's no less charming than its neighbors. The vibe is very designy, Philippe Starck, I'm-here-to-be-seen-in-my-white-bikini.
Desert island rustic personified. Simple, chic beach cabanas start at $45/night. Shared bathrooms add to the hippie vibe, as does an eco commitment to only using wind and solar energy.
Quiet, chic and intimate 14-room boutique hotel no one knows about. It stands alone on Soliman Bay and delivers on contemporary luxury while hinting at Tulum's roots (there's a Shiva in the entryway and indigenous limestone throughout). If you're with a group (up to ten), you can rent their standalone Villa Jasmine.
Read more on Fathom: It's a Family Affair at Jashita
Excellent yoga retreat with week-long packages and workshops by teachers who tend to have cult followings. Drop-ins are welcome for single classes.