New York is home to the iconic coffee cup. And now: premium, fair trade, minimalist coffee boutiques — serving a fast-growing, highly caffeinated fan base. Inspired by West Coast coffee culture and downtown's artisanal food trend, dozens of small establishments are setting up shop to serve one thing and one thing only: premium high-end coffee by the cup. The lingo permeates everyday conversations (ie: baristas, foam-design, Probat, tamping, single-origin beans, Clover, la Marzocco), which makes it clear that quality coffee is quickly becoming the rule, rather than exception.

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