Hotel Spotlight

In Manhattan's Ritzy NoMad Neighborhood, an Uber-Cool Hotel Straight Outta Brooklyn

by Daniel Schwartz
Good Good Behavior. All photos of Made Hotel.

Made Hotel
New York, New York
Trendy, $$

Anyone familiar with the kind of bold, historically entrenched elegance of NYC’s NoMad neighborhood will likely notice something slightly askew about Made Hotel. Namely, that it’s awfully cool and laid-back for the area. A small plaque on the floor in front of the entrance is the hotel’s understated version of signage. A neighborhood coffee shop and solid cocktail bar in the lobby draw visitors and locals alike without much pretense. A seasonal, new American restaurant is a funky, boundary-pushing addition to many a foodie’s hit list. A panoramic, plant-filled rooftop cocktail bar looks like a dream loft straight out of Brooklyn. Decor is fresh and minimalist, materials are thoughtfully chosen, furnishings are design-forward, nothing is overproduced, and everything is pretty chill. Just what you want (and need) after a long day in the city.

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The lobby.
Paper coffeeshop.
Lobby Bar.
Ferris restaurant.

At a Glance

Style: Tastefully curated interiors — reclaimed walnut floors, Japanese ceramic tiles, cool concrete ceilings, and other elements from a who's who of trending designers — give the property a hip, residential feel.

Standout Detail: Good Behavior, perched on the 18th floor, is the hotel’s lush, indoor-outdoor cocktail bar. It overlooks the city and the Empire State building and is what Instagram dreams are made of.

This Place Is Perfect For: Families who appreciate good design, hipsters stuck in Midtown, and laid-back aesthetes with things to do and people to see in NoMad.

Rooms: The hotel’s 108 guest rooms make the most of limited space with oak platform beds that have hidden storage underneath, walnut desks that fold up to the wall, and wall-mounted iron bars that make for an aesthetically pleasing alternative to closets. Floor-to-ceiling windows, which overlook NoMad, Chelsea, or the Empire State Building, help further open up space. Two suites with wide-open floor plans, seating areas, and terraces breathe easy.

On Site: A guest-only outdoor patio near the lobby for work and play, valet parking, laundry service, and free WiFi.

Food + Drink: Debajo, the lively and neighborhoody American tapas restaurant with an open kitchen and chef’s counter, serves lunch and dinner on the floor below the lobby level. (Debajo means "under.") Lobby Bar serves beer, wine, cocktails, and Debajo dishes every night. The lobby cafe Paper is the spot coffee, tea, and baked goods around a large, rustic communal wooden table. Patio is a secluded space on the second floor reserved for guests only. Up on the 18th floor at show-stopping Good Behavior, tiki drinks, craft beer, and large format cocktails flow while guests gawk at the skyline views.

Good Behavior.
A studio king guest room.
The in-room racking system.
A suite.

What to Do Nearby

You’re in the heart of Manhattan. Pick a direction and make a day out of it. Walk north and you’ll find all the notable tourist attractions: Herald Square, Madison Square Garden, the Empire State Building, and soon enough, Times Square. Koreatown, also nearby, is a great place to stop when feeling peckish (Osamil is a fantastic little gastropub; Hangawi takes vegetarian food to new heights) or in the mood to shop for K-beauty products (specifically face masks at The Face Shop). Walk west of the hotel and you’re in Chelsea, prime High Line-walking and gallery-hopping territory. Head south, either by foot or train, and the downtown world is your oyster.

Or just stay in NoMad. The neighborhood is a hotbed of great bars (Patent Pending is a speakeasy behind a coffeeshop), elegant eateries (Eleven Madison Park is the one of the world's best; Upland is consistently fantastic and booked in advance), and stylish boutiques (concept shop Maison 10, which has a partnership with Made Hotel, practices "ethical consumerism," highlighting ten brands in ten categories for ten weeks). The park the neighborhood is named after, Madison Square Park, is a charming place for a picnic (weather and crowd permitting) — stock up on Italian staples at Eataly before heading over.

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