On the Wish List

All That Glitters Is Gold at the Hottest New Hotel in Miami Beach

by Kate Donnelly

Damien Hirst's "Gone But Not Forgotten" installed on the receding shorline of Miami Beach. Photo courtesy of Faena Hotel. 

The hottest new hotel opening in Miami is as mad as a hatter and as over-the-top as Wonderland. Luxury lobby scout / expert tippler / Fathom contributing editor Kate Donnelly paints a wild picture of the happenings at Faena Hotel Miami Beach.

MIAMI BEACH – The moment you arrive, your notion of grand becomes even more grandiose. Your senses are assaulted as soon as you step into its beautifully overwrought lobby ("the Cathedral"), a cluster of lavish dreamscapes and dazzling decadence drenched in dark red and gold. Catering wholeheartedly and unabashedly to a well-heeled crowd that subscribes to the go-big or go-home philosophy — this is the new Faena Hotel Miami Beach.

The story starts simply enough. Like Jay Gatsby, the wealthy, eccentric Argentine developer and hotelier Alan Faena dons a white suit and fedora and is known to work a room. He’s handing you a golden ticket, a glimpse into his world, a spectacularly well-curated tour into the realm of illusion and wild theatrical Technicolor. This is a place of carefree, high-end consumerism where no expense is spared (one billion dollars and counting) for the self-titled Faena District Miami Beach, a still-in-the-works cluster of luxury buildings that commands its own zip code.

The cinematic pool, ready for a close-up. Photo by Todd Eberle.

A minimal moment in a maximalist's dream. Photo courtesy of Faena Hotel.

In true visual fashion, mastermind Mssr. Faena teamed up with Australian film director Baz Lurhmann and his wife, costume designer Catherine Martin. Their three-way recalls such audacious, beautiful, and delirious films as The Great Gatsby and Moulin Rouge. Now you’re in their latest production, which conjures Moulin’s French stage production "Spectacular Spectacular." The 169-room hotel and its exhilarating flair for the dramatic renders a world deeply rooted in circus, cabaret, and romantic fantasy.

It’s like falling down the Wonderland rabbit hole. When you clear the darkness, it’s only kaleidoscopic imagination: a gilded hallway and eight floor-to-ceiling gold leaf murals portraying scenes of tropical animals, illumination, love, and passion from Argentinian painter Juan Gatti. Just outside the lobby, a chic pool channels the Rat Pack (with their dangling cigs and dark Ray-Bans) with striped lounge chairs and seashell encrusted columns. Front and center is Damien Hirst’s imposing, in-your-face, 25-karat gold wooly mammoth skeleton sculpture encased in hurricane-proof glass. Grand, bold, startling statements like these demand your attention.

Rest your legs. But not your eyes. Photo courtesy of Faena Hotel.

Feels like magic. Photo by Nik Koenig.

The unforgettable Unicorn dish. Photo courtesy of Faena Hotel.

Just up a fantastic spiral staircase is Pao, a mod Asian restaurant from Austin-based chef Paul Qui. The oval room is anchored by another Hirst creature, a golden unicorn standing guard on a high pedestal. The stage-lit space, filled with walnut tables and deep maroon leather banquettes, is wallpapered with leafy palm images.

And now, for the meal. Expect to spend handsomely to sit in a room of such extravagance (first thing’s first: bespoke cocktails start at $22). Custom stoneware by Jono Pandolfi is flanked by gold flatware. The cuisine, a minimalist coupling of Japanese, Spanish, French and the Filipino flavors, magically melds. One of the most decadently delicious meals of recent memory included dishes like toro berry with fatty Bluefin tuna, a ridiculously rich peanut gazpacho with peanut milk, charred eggplant puree, and pickled bok choy and curry oil (which paired well with a cold beer). The unforgettable Unicorn is a crowned dish of sea urchin, frothy sweet corn pudding and a dash each of kalamasi, chile de arbol, and sake aioli. It’s as legendary and wondrous as the creature itself.

There’s a range of specialty rices with pork and short ribs. A standout is the wild mushroom rice (using a short-grain koshihikari) with pickled onions and bitter greens. Secure baller status when the three-pound côte de boeuf arrives at the table — Wagyu beef bone-in ribeye, yuzu kosho, brown butter, seasonal kimchi, and Japanese sweet potato puree. You’re going to pay $195 for the privilege of eating such a dish.

Come spring, just like a wide-angle shot on film, the outdoor seating area will command Atlantic Ocean views and will undoubtedly be the place to be seen. Of course, those who do fall down the rabbit hole should be prepared to explain themselves, as they will surely meet a languid caterpillar-like creature or two who are bound to ask: Who. Are. You?


Faena Hotel
3201 Collins Ave.
Miami Beach, FL 33140


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